Taking a Long Hard Look at Wine Profitability

An analysis of how and where the wine industry makes, and does not, make financial sense, including return on capital, and land value

Image: Robert Joseph/Midjourney AI

Disclaimers: I unashamedly used Claude AI along with a wide range of other research when compiling this lengthy report but, ultimately, the findings and conclusions are mine.

Inevitably, the report includes generalisations; there will be plenty of businesses that, for one reason or another, do not fit this picture. Howev…