Wine Thinking

Wine Thinking

Taking a Long Hard Look at Wine Profitability

An analysis of how and where the wine industry makes, and does not, make financial sense, including return on capital, and land value

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Robert Joseph
May 01, 2026
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Image: Robert Joseph/Midjourney AI

Disclaimers: I unashamedly used Claude AI along with a wide range of other research when compiling this lengthy report but, ultimately, the findings and conclusions are mine.

Inevitably, the report includes generalisations; there will be plenty of businesses that, for one reason or another, do not fit this picture. Howev…

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